Chevy Mascots: On the Move

A proactive spec project built in collaboration with a copywriter as a joint agency application. Taking the initiative to showcase our combined skill set, we developed a full visual and verbal strategy for a fictitious mobile app—taking the concept from initial strategy to polished App Store mockups, digital ads, and key campaign visuals.

View the complete two-page spec write-up developed by my copywriting partner. This document details the messaging framework, audience strategy, and campaign copy that laid the foundation for the visual pitch.